Market Share Calculator
Calculate your company's market share percentage based on your sales and total market sales.
How to Calculate
Market Share% = (Your Sales ÷ Total Market Sales) × 100
Market Share % = (Company Sales Revenue ÷ Total Industry Market Revenue) × 100. Unit Market Share % = (Company Units Sold ÷ Total Industry Units Sold) × 100.
* Example: $2M company sales, $20M total market → 10% market share
Step-by-Step Manual Calculation Guide
Step 1: Determine your company's total annual sales revenue.
Step 2: Determine total industry market size revenue.
Step 3: Divide company sales by total market sales and multiply by 100.
Real-World Industry Applications
Corporate Competitive Analysis
Calculating 15% market share when generating $15M revenue in a $100M total market.
Product Launch Strategy
Tracking market share gains following a major new product release.
Industry Concentration Audit
Assessing top 3 competitor market share dominance in a sector.
Market Share Calculator Worked Examples
How it Works
The Market Share Calculator computes a company's sales revenue or unit volume as a percentage proportion of total industry market size.
Related Calculators
Frequently Asked Questions
How do I calculate market share percentage?
Divide your company's revenue by total industry revenue and multiply by 100. Example: $20M company revenue / $100M market = 0.20 × 100 = 20% market share.
What is the difference between revenue market share and unit market share?
Revenue market share measures dollar sales volume percentage. Unit market share measures physical unit sales quantity percentage.
Why is market share important for business growth?
Higher market share provides economies of scale, greater brand awareness, and stronger pricing leverage.
What is Relative Market Share?
Relative market share compares a company's market share directly to its top competitor's share (Company Share ÷ Leading Competitor Share).
How do businesses expand market share?
Businesses grow market share through competitive pricing, innovation, expanded distribution, marketing campaigns, or strategic acquisitions.