Calculadora de tasa de conversión

Calculadora gratuita online de Calculadora de tasa de conversión. Obtén resultados instantáneos con desglose paso a paso y fórmula matemática.

Calculadora de tasa de conversión

Herramienta de embudo de ventas y marketing

$
Resultado
0.00% Conversion Rate

Fórmula: CR% = Conversions / Visitors × 100

Business Note: Average ecommerce conversion rate is 2–4%. Landing pages average 2–5%.

Historial

Sin cálculos aún.

Cómo calcular

Conversion Rate% = (Conversions ÷ Total Visitors) × 100

Conversion Rate % = (Total Conversions ÷ Total Visitors or Leads) × 100.

* Ejemplo: 50 conversions / 1,000 visitors → 5%

Guía de cálculo manual paso a paso

1

Paso 1: Introduce los valores requeridos en la calculadora y revisa la fórmula aplicada.

2

Paso 2: Introduce los valores requeridos en la calculadora y revisa la fórmula aplicada.

3

Paso 3: Introduce los valores requeridos en la calculadora y revisa la fórmula aplicada.

Aplicaciones en el mundo real

E-Commerce Checkout Funnel

Calculating 3.0% conversion rate when 300 orders are placed from 10,000 store visitors.

Digital Ad Campaign Audit

Measuring landing page conversion rate when 50 lead forms are submitted from 1,000 ad clicks (5.0% conversion rate).

Email Marketing Click-to-Convert

Evaluating newsletter conversion efficiency across marketing campaigns.

Calculadora de tasa de conversiónEjemplos resueltos

Ejemplo1
50 conversions / 1,000 visitors
Resultado: 5%
Ejemplo2
120 conversions / 3,000 visitors
Resultado: 4%

Cómo funciona

The Conversion Rate Calculator computes the percentage of website visitors or sales leads who complete a target desired action (such as purchasing, registering, or filling a contact form).

Preguntas frecuentes

How do I calculate website conversion rate?

Divide total conversions by total website visitors and multiply by 100. Example: 25 purchases / 1,000 visitors = 0.025 × 100 = 2.5% conversion rate.

What is an average e-commerce conversion rate?

Average e-commerce website conversion rates typically range from 2.0% to 4.0% depending on industry, traffic quality, and price point.

How do I improve my conversion rate (CRO)?

Improve conversion rate by optimizing page load speed, streamlining checkout forms, adding social proof, and testing clear call-to-action buttons.

What is the difference between click-through rate (CTR) and conversion rate?

CTR measures what percentage of ad viewers clicked an ad link. Conversion rate measures what percentage of clickers completed a final purchase or goal.

Why is tracking conversion rate vital for digital marketing?

Higher conversion rates lower Customer Acquisition Cost (CAC) and increase return on advertising spend (ROAS).