Calculadora de tasa de abandono (churn)
Calculadora gratuita online de Calculadora de tasa de abandono (churn). Obtén resultados instantáneos con desglose paso a paso y fórmula matemática.
Calculadora de tasa de abandono (churn)
Herramienta de retención y fidelización
Churn% = Lost Customers / Starting Customers × 100 Business Note: A good monthly churn rate is under 2%. Annual churn under 5–7% is considered healthy for SaaS.
Sin cálculos aún.
Cómo calcular
Churn Rate% = (Customers Lost ÷ Customers at Start) × 100
Customer Churn Rate % = (Customers Lost during Period ÷ Customers at Start of Period) × 100. Revenue Churn Rate % = (Net MRR Lost ÷ Starting MRR) × 100.
* Ejemplo: 500 customers start, 25 lost → 5% churn
Guía de cálculo manual paso a paso
Paso 1: Introduce los valores requeridos en la calculadora y revisa la fórmula aplicada.
Paso 2: Introduce los valores requeridos en la calculadora y revisa la fórmula aplicada.
Paso 3: Introduce los valores requeridos en la calculadora y revisa la fórmula aplicada.
Aplicaciones en el mundo real
SaaS Subscription Business
Calculating 2.5% monthly churn when losing 25 subscribers from a 1,000 starting subscriber base.
Telecom Service Provider
Monitoring quarterly customer cancellation metrics to optimize retention programs.
Membership Club Retention
Evaluating annual renewal churn rates across gym memberships.
Calculadora de tasa de abandono (churn)Ejemplos resueltos
Cómo funciona
The Churn Rate Calculator computes customer attrition or subscriber loss percentage over a specific billing cycle or time period.
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Preguntas frecuentes
How do I calculate customer churn rate?
Divide customers lost during a period by starting customers and multiply by 100. Example: 50 lost / 1,000 starting = 0.05 × 100 = 5% churn rate.
What is a good monthly churn rate for a SaaS business?
For B2B SaaS, an acceptable monthly churn rate is 1% to 2%. For B2C SaaS, 3% to 5% monthly churn is standard.
What is negative revenue churn?
Negative revenue churn occurs when expansion revenue (upsells/cross-sells) from existing customers exceeds lost revenue from canceled accounts.
How does churn rate affect Customer Lifetime Value (LTV)?
Lower churn rates directly extend average customer lifespan, significantly increasing total LTV revenue per customer.
How do I convert monthly churn into annual churn?
Annual Churn % = 1 − (1 − Monthly Churn %)^12. A 2% monthly churn rate equals ~21.5% annual churn.